Our Approach To Google Ads Management
Human-centric day to day Google Ads management with a sophisticated helping of high-level automation. Our experience with hundreds of individual Google AdWords accounts has given us the time to perfect our craft.
Research & Discovery
You talk, we listen. We want to learn as much about your business as possible, including the intricacies of your target audience, your profit margins, and the lifetime value of your customers.
We come to the table with a healthy respect for the competition. Not only do we take the time to really understand your industry and who the different players are, we also use industry-leading software to research and analyse the digital advertising footprint of your competitor campaigns.
Complete Account Analysis
The most valuable asset available to us is your historical account data. We’ll parse through this vast amount of data in search of valuable trends that will guide our strategy. Google AdWords management without a deep historical and competitive analysis is simply not doing the job right.
Strategy & Campaign Build
We take all of our research and analysis and translate it into an effective PPC strategy. With unrivalled attention to detail, we’ll construct campaigns that maximise profitability and are enabled to scale.
Optimise, Grow, Repeat
As your Google AdWords campaign performance data rolls in, we will make changes and pivot where necessary. We’ll bring a proactive approach as we A/B split test new ideas and seek new opportunities for growth. Every client that comes to us for AdWords management can see enormous improvements in their ROI if their campaigns were thoughtfully and analytically optimised.
Fully In-House Team Of Stubbornly Passionate Advertisers
Our 100% in-house team of Google Ads management / PPC experts bring *over 150 years of combined experience* to your campaign development and optimisation. While automation is useful for adding nuance to your strategy, there’s nothing that replaces the thought and analysis real people bring to the very real money you’re spending on digital ads every day.
You’ll love your ROI, but you’ll love our people even more (well, maybe not).
Our PPC Management Secret Sauce
We’re pretty sure that we’re the best Google AdWords management company in the world. Here’s why.
Client / Company Collaboration
WE WANT TO WORK WITH YOU, NOT FOR YOU.
Our best relationships are ones that are blunt and, at times, brutally honest. But we understand that all healthy, honest relationships are built on trust.
There are many facets of trust. The most obvious is performance. When we’re kicking butt, you’re going to be obsessed with us! But what about in the early stages when we have yet to prove ourselves, or if we experience a slump?
In that case, we rely on transparency. We’ll be obsessed with making sure analytics and conversion tracking is set up properly. If you need e-commerce tracking set up on your site, we’ll make sure it happens. If you need a way to track incoming phone calls, we’ll do that too. If you need to determine your lifetime value of a customer, we’ll provide the right insights.
We’re not here to make promises or excuses. Instead, we want to have proactive conversations with you and your team.
360° Statistical Analysis
APPLYING MARKETING AND PSYCHOLOGY TO SOLVE BIG DATA PROBLEMS.
Any amateur PPC specialist or automated script can make basic inferences about what performs well and what does not. We take it one step further by solving for why. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.
Our team is loaded with experienced digital marketing professionals with well rounded backgrounds in analytics, psychology, statistics, and consumer behaviour.
So we love running multivariate tests, regression analysis, and pulling data into pivot tables. Once we find a trend, we theorise the cause of that trend and will run additional tests to conclude our hypothesis.
We also place a tremendous amount of value on attribution modelling and its’ importance in measuring campaign performance. Our team understands that the buyer journey is a complicated process, and we’ll be fixated on finding the optimal mix of ad frequency and messaging over time to convert your users to buyers.
ROI and Conversion-Centric Campaign Optimisation
DESIGNING A UNIQUE BRAND EXPERIENCE
At the end of the day, it’s real people that are interacting with your ads, website, and brand, and real people are very particular about what types of messaging and advertisements they respond to.
Effective ads go beyond catching the eye of the user. They tell a story about your brand and showcase your value proposition. The imagery and design of a quality advertisement will communicate just as much relevant information as the ad copy.
The design of your website and landing pages is even more significant. A website should not only be visually appealing and clear in its’ messaging, but it needs to be optimised for conversion rate. When you are spending money on acquiring traffic, you need to ensure that you’re doing everything you can to convert this traffic into customers and leads.
Our team is filled with the best graphic designers and conversion rate experts around. We have all the tools to effectively tell your story and optimise your site for success. We understand design and how to create this experience for your users.
We’re not kidding. Our Co-Founder was first introduced to this industry as a means to sell his artwork online. And while we didn’t technically write the book on landing page design, we did develop a best-selling online course on the topic.
Dedication to Growth
STAGNATION AND COMPLACENCY ARE THE ENEMY.
You’re looking for an AdWords management company that will help your campaigns outperform the competition on an ongoing, consistent basis. We’re not looking to hit a home run in month one (although sometimes it happens!).
Our strategy focuses on developing a campaign structure that can scale over time, that will generate organised data that can be interpreted with reliability, and working with you to grow your business via paid advertising and our Google AdWords management services.
We take growth seriously, and if we can’t show you clearly why your money is being best spent with us, we don’t deserve your business. And we’re determined to deserve your business.
Our AdWords Campaign Management Tech
Some of the tools and technology we use to help our client’s Google AdWords campaigns outperform their competition.